Having an optimized SEO-friendly website is essential for your e-commerce business. Your website is where you showcase the products; therefore, it should attract as many customers as possible and serve as a point of awareness for your target audience.
But if your SEO strategy isn't smooth and effective, your e-commerce website may not even appear in the search results.
Your e-commerce website needs to be mobile-friendly. So how do you identify if your e-commerce SEO strategy leaves you behind your competitors? Here are 4 signs that you should be looking out for:
1. Your e-commerce website isn't mobile friendly
Many times, e-commerce business owners worry too much about their desktop website version that they need to remember how mobile users experience the website and how friendly it is for them.
Make your e-commerce website mobile friendly. Search engines give much importance to mobile-friendly and responsive websites. If your site doesn't load properly on mobile, chances are high that it would adversely affect your website ranking. That's the first mistake to rectify.
2. Keyword stuffed content
Keywords are necessary for an excellent SEO-optimized website, but this doesn't mean you have to stuff a keyword in every line you write. Remember, the best website is one that is optimized for the search engine as well as the user.
When you write keyword-stuffed content, your users might not thoroughly read and exit the website as they get the impression that they won't find anything valuable here.
So rewrite your content by including only the most critical information and limit your keywords. As a rule of thumb, maintain the keyword density from 1 to 2%. The keyword is repeated 1 or 2 times if your content length is 100 words.
3. Identify the thin pages and write acceptable content for them.
Thin pages or pages that barely have any content are also hurting your SEO efforts. These pages need to be added to the list of ranking pages on SERP. So instead of creating many unwanted pages just for the sake of it, make sure all your pages have enough content.
If it is a product listing, insert the product description, how to use it, its expiration or validity, etc., adding helpful content to your website. It will make it meatier to read for the users, and the search engine will identify it as a helpful page for the audience.
4. Not including a blog for your e-commerce store
While you can get significant traffic from SEO-optimized product pages, you get an even more valuable audience and are highly likely to convert traffic from blog pages.
You can use the blogs to create guest posts, welcome more traffic with the help of backlinks, and correctly use your relevant keywords.
You can create valuable blog posts on how your product solves a particular problem, the most popular alternatives for your product, why it is superior to them, etc. You can generate a blog post on any topic relating to your brand's identity. Optimize it well, and you will see how a meaningful audience attracts it. By meaningful traffic/audience, we mean audiences genuinely interested in your product and likely to be paid customers.
5. Not weeding out duplicate content
Duplicating content is a big no. If you sell your product already on a different platform and copy-paste the same onto your website, then search engines might flag your content and, subsequently, your page as duplicate. The first indexed content gets the preference here.
If you sell your products on Amazon, Etsy, or any other website than yours, try creating a unique product description and information page for your website. This way, you have double the chance of your product selling.
You don't have to write a new topic altogether. Rewrite it and use a plagiarism tool to ensure it doesn't represent the original content. That's it.