If you have been trying to level up your digital marketing game for a while, you might be familiar with paid and organic searches. Both of these can bring in a lot of traffic if done correctly. But if you are a small business, you might need more workforce or time to employ both. Thus, you might be pondering which one you should invest your efforts and time in â€“ paid or organic Search.
Well, let's end this organic Search vs. paid Search for e-commerce businesses once and for all.
Let's start with a small intro on what these are:
Organic searches involve employing SEO techniques(Search Engine Optimization) on your website to increase the organic traffic it draws in. It entails you to optimize your website so that it ranks higher on the search engine page results. The whole process is free but requires a lot of patience and time. Further, there is only a one-stop solution that fits some. Therefore, you must employ various tactics and see which works for you.
Paid searches mainly include advertisements featured on the search engine results page. You will have to pay a fee to the search engine whenever a viewer clicks the ad. As paid search results feature on top of the SERP, there is a high chance that a user might click and visit your website to see the contents. For this to be efficient, your website should be optimized and offer what was promised in the ad description.
Organic Search Vs. Paid Search for e-commerce business
If you are a small business owner, you can devote part of your time to both organic and paid search efforts. Here's how to do it:
Why invest in organic efforts for your website
If your main aim is to be a leading presence in the field, or if you plan to slowly work towards being a prominent brand, organic efforts are worth it. It provides you with brand authority and slowly establishes your brand as a trusted source in the industry.
Website is a crucial part of your business's brand identity. You can slowly build your website, optimize it, and then put on your SEO hats to help it climb up the ranking ladder on the SERP.
Investing in SEO is a good move for your business, as you can present a worthy, content-rich website to the visitors that will make good leads for your sales team. You can also put relevant content up your brand's alley and attract valuable leads.
Why invest in paid Search for your website
Paid searches are great for getting immediate traction; focus on the word immediate. Choose relevant keywords, develop a catchy ad and pay the price. The search engine will then promote your ad to get the maximum clicks.
It takes just a few hours to develop an ad and get the whole â€œpaid searchâ€ tactic up and going for your website. The results are also almost instant. If it's the profit you are looking for, then paid Search is your buddy.
Paid searches are also excellent for time-sensitive offers; for example, you have a vast Christmas sale. You can easily let the visitors know the news through advertisements on SERP.
Further, these ads are highly targeted, therefore, more likely to provide you with good leads in a short period. Compared to organic search efforts, paid searches are expensive, but they cost less in terms of the time and effort required to make them a well-fueled engine.